A few years ago, only children and teenagers knew about the mobile platform TikTok. But in 2021, everything has changed, and videos made by parents are going viral, as are videos made by their children.
The platform has also become truly global: it is available in 75 languages and 155 countries (with a few exceptions: India, where TikTok is banned, and China, where there is a local version). Most strikingly, according to official TikTok statistics, 90 percent of users access it daily.
Using TikTok trends is an important step to getting your brand in front of thousands of people or simply making yourself known to a huge audience. In this article, we'll cover the most popular TikTok trends of 2021 and why they're important.
10. #towelchallenge – 263 million views
https://www.tiktok.com/@chris/video/6991924847362280710
Towel Challenge is a fun challenge where users have to untie two intertwined towels (preferably different colors, so they can be easily distinguished) using the craziest moves. Grab the towel from both sides and hook it to your friend's towel. Game on!
The Importance of Trend: no ideas. It's just...fun?
9. #mamasaid – 459.1 million views
https://www.tiktok.com/@lukasgraham/video/7002996661337279749
TikTokers love this trend, which is set to the popular Lukas Graham tune “Mama Said,” because it encourages people to keep an open mind, mind their own business, and stop judging others for not fitting into the standards and expectations of “normal” society. If Mama said it’s okay, then it’s okay.
The Importance of Trend: encourages people to be kinder and more tolerant towards each other.
8. # 2018vs2021 – 478 million views
https://www.tiktok.com/@annaxsitar/video/6948910234278710533
The full version of this popular TikTok trend is: “Who will win? The 2018 version of you or the 2021 version of you?” The result is a series of videos that show how much has changed for people in the last three years. The videos are usually set to the song MotorSport by Migos, Nicki Minaj, Cardi B
Sometimes these changes are fairly superficial: a new haircut or a new outfit. Other times, the changes are more profound, such as leaving home, dealing with a disability, giving up work due to isolation, or moving to another city or country.
The Importance of Trend: Marketers and the media often think of groups like Generation Z or Millennials as unchanging. However, in real life, people are constantly growing and changing. And the 2018 vs 2021 trend shows how aware both generations are of this.
7. #TellMeWithoutTellingMe – 1.6 billion views
https://www.tiktok.com/@rlshama/video/6955859993094638854
This TikTok trend of 2021 allows creators to show almost anything that's on their mind in a fun way. Typically, the video creator says something like, "Tell me you're drunk, but not with words. I'll go first."
One example is the video "Tell Me You Live in Florida Without Saying It," which shows an alligator walking nonchalantly down a road full of cars.
Tell me without telling me is a near-perfect TikTok trend because there are endless variations on the question itself, not to mention the range of answers. It's a trend that will likely last for years.
The Importance of Trend: Instead of encouraging the pursuit of perfection like Instagram, TikTok gives users the opportunity to share their real lives in a fun and accessible way.
6. #thriftflip – 1.8 billion views
https://www.tiktok.com/@andriaahall/video/6990066763530636550
Another trend that has been “blowing up TikTok” in 2021 is the thrift trend. In videos with the hashtags #thriftflip, #thriftflipclothes and #sewingtiktok, users show off their used clothes and the new pieces they manage to create from them.
It's nice to see how talented people can be and what beautiful pieces of clothing they can create from old and even ugly things.
The Importance of Trend: this trend promotes the development of a sense of thriftiness and a rational approach to buying new things. With the current pace of clothing consumption, fashion has become one of the main causes of pollution of the planet.
5. #vogue – 2.9 billion views
https://www.tiktok.com/@emilykainth/video/6836758528737185030
This viral TikTok trend sees creators editing their favorite photos to make them look like they're on the cover of Vogue magazine.
The Importance of Trend: A great way to showcase your best-selling products is to share photos from your latest campaigns or pictures of people using your product.
4. #googleearth – 4.4 billion views
https://www.tiktok.com/@hidden.on.google.earth/video/6980319041323863302
In this trending video, the creators use Google Earth data to show people an interesting place they've been to. The service works really well visually as you keep zooming in to a location and then shows detailed photos and videos of that place.
The Importance of Trend: For some, it's just nostalgic memories or a chance to brag about the exotic places they've traveled to. But for businesses, it's a great way to literally direct potential customers to the right store.
3. #albumcover – 4.5 billion views
https://www.tiktok.com/@andienannyfine/video/6955536612780412162
This is a trend on TikTok that is both innovative and entertaining. The goal is to take screenshots of your videos that will then be turned into album art by cropping them into a square and adding an “explicit content logo.”
The Importance of Trend: Perfect for videographers who take incredible photos or graphic designers who have a phone full of videos, you can reach hundreds of thousands of people with your own creative and TikTok filter. And for businesses, it’s a great way to showcase your best-selling or exclusive products.
2. #teachersoftiktok – 15.4 billion views
https://www.tiktok.com/@mspack/video/6920234702305561862
After many students and schoolchildren were forced to learn from home or participate in virtual learning in 2020, they (and their parents) gained a new appreciation for teachers.
The hashtag #teachersoftiktok has been trending since late last year, with students from around the world expressing gratitude to teachers who helped them overcome learning challenges, self-doubt, and other obstacles.
Teachers themselves got in on the action, uploading funny videos of themselves at home enjoying the quarantine without students, or poking fun at their own teaching methods. Many shared teaching hacks to help parents who, due to the lockdown, have been forced to take on some of the teaching tasks themselves.
The Importance of Trend: helps change attitudes towards teachers, who have suddenly turned from “service personnel” into irreplaceable people. Both students and parents have come to value the importance of the in-person educational process more, realizing that without interaction with a teacher it is impossible to receive a quality education.
1. #learnontiktok - 178.2 billion views
https://www.tiktok.com/@boxlapse/video/6997778083252161798
TikTok aims to position itself as more than just an entertainment platform, but also a place where you can learn more about the world. Hence the #learnontiktok trend, which includes all types of tutorials, from towel folding tricks to creating Photoshop effects, how to take care of your skin and hair, and much more.
Of course, some things are best taken with a grain of salt, and you should double-check any health advice before putting it into practice.
The Importance of Trend: You might think that a short video isn't the best way to learn something. But in practice, this TikTok trend proves that you can get a lot of useful information in just a few seconds.
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