The makeup of the new 2025 season will finally shift the focus from nude natural makeup to brighter varieties. Color is back in trend. Unnoticeable makeup with perfect skin and natural shades has not yet given up its positions, but colorful spots of new images have begun to appear everywhere.
Trends of the 2024 season
The latest fashion shows have demonstrated the desire of designers to paint the world with bright colors. Although sometimes the models' faces look unnatural and pretentious, they certainly cannot be called boring.
Metallic pigment for eyelids
The main trend is the texture of shadows. It is impossible to single out the most fashionable shade, but it is safe to say that it will have a metallic sheen. The catwalk makeup of the new season shimmered with gold, red, blue and gray colors. Sometimes, makeup artists used several of these self-sufficient shades together in one makeup. A light silver haze with colored shades is quite suitable for evening and daytime makeup. It is only important to preserve the metallic shine on the eyelids.
Black eyeliner arrows
Eyeliner, or as it is called in the American manner, will become one of the trends of 2025. Makeup artists preferred to use this tool to create a retro style. In the shows you can see black lines along the fold of the eyelids, eyes outlined in black, small elegant or wide clear arrows in the grunge style. Saint Laurent went further than anyone else and decorated its models with only strokes of black mascara on the eyelids, made with fingers.
Original strokes on the eyes
Rainbow shimmers
New trends allow applying combinations of pastel and neon shades to the eyelids in any order. Rainbow eyelids in the 2025 season will no longer be able to surprise anyone. The only limitation will be that bright eyelids in such makeup should remain the only accent.
Naive look and doll eyelashes
Makeup gurus have forgotten about the existence of mascara lately. Models' eyes looked "naked" without dark, fluffy eyelashes. But the new season brought its own rules and new looks with huge doll-like eyelashes as the centerpiece appeared on the catwalk. Jeremy Scott chose voluminous false eyelashes for his models, gluing them to the lower eyelid. MSGM decided to paint the models' eyelashes to achieve the effect of a spider's foot. At the Chanel show, viewers were presented with a mix of natural and artificial eyelashes, generously painted with mascara.
Also in the top is makeup in pink tones. In contrast to it, gothic dramatic eyes and dark lips will look original, but will also fall into the category of fashion trends.
Lips in the new season should be bright and shiny. Many makeup artists thought that matte lipsticks had already received enough attention and replaced them with gloss. Berry shades covered with a light-reflecting film and a “clean” face will be the most popular image of the new season.
Master class on applying fashionable makeup
Using several fashionable techniques in one make-up, you can achieve a stunning effect. The face will become expressive and even more attractive. Modern trends emphasize the most interesting facial features.
"Cat's eye" with wide arrows
The main feature of the cat eye makeup is the elongated almond shape of the eye. You can enhance the effect of the cut given by nature with the help of dark arrows. If the eyes have a more rounded shape, then skillfully drawn arrows will correct the situation. To create the image you will need:
- makeup base;
- concealer and primer;
- foundation;
- blush, bronzer;
- eyebrow cosmetics;
- shadows: shades of champagne, brown, black;
- mascara and eyeliner;
- lipstick: wine shade;
- makeup brushes;
- artificial eyelashes.
The color of eyeshadow and lipstick is chosen based on personal preference.
- Apply a makeup base, concealer and foundation to a clean face. Then use blush and bronzer to highlight the contours of the face and its relief.
- Using eyebrow cosmetics and tools, create a shape and give the eyebrows the desired shade.
- Apply primer to the eyelid.
- Champagne-colored shadows are distributed over the entire surface.
- First, using a pencil, draw a thin line from the middle of the upper eyelid. Then, using eyeliner, draw it more carefully.
- The arrows are shaded upwards. Black shadows are suitable for this.
- The liner is used to line the lower eyelid and highlight the corner of the eye.
- Black and brown shadows are also applied to the lower eyelid and shaded.
- False eyelashes, which are glued on with special glue, will help make the image more glamorous. The border of the false eyelashes is drawn with eyeliner. It is better to paint your own eyelashes with mascara beforehand.
- Finish the makeup by coloring your lips. To do this, use a pencil that matches the lipstick or is a shade darker to draw the natural borders. After that, fill the lips with color using a brush.
Smokey eyes in blue tones
Smokey eyes continue their triumphant march on the catwalks and beauty salons. There is no girl who would not suit a competently executed make-up, made in this technique. The play of blue shades will make the look gentle and expressive, and in combination with this technique also mysterious. To apply the make-up you will need:
- nude and white base, concealer, primer, foundation;
- blush;
- shadows: brown, black;
- shimmer pigment: blue, white, green;
- green pencil;
- black eyeliner and mascara;
- nude lip pencil and lipstick to match;
- Makeup application tools.
- Apply foundation to a clean face, concealer to mask imperfections, and apply foundation. Blush will help make the face more prominent, it is applied under the cheekbones, along the hairline, and under the tip of the nose. Use an eyebrow kit to create the shape.
- Apply white primer to the upper eyelid. Apply brown shadows to the fold of the movable eyelid.
- Apply a green pencil to the inner corner along the lash line. Blend it with green pigment.
- A sapphire blue pigment is applied to the remaining portion of the eyelid.
- In the inner corner of the eye and along the lash line, you need to shade black shadows. Brown and blue shadows are applied to the lower eyelid.
- The inner corner is emphasized with black eyeliner and white shadows. White pigment is applied under the eyebrows. The eyelashes are colored with mascara.
- Lips should be outlined with a pencil and filled with nude lipstick in the same tone or one tone lighter.
How to create everyday makeup?
Experts consider daytime barely noticeable makeup to be one of the most difficult types of makeup. It is designed to give a lady a natural appearance without bright color accents.
The first step will be to mask the traces of lack of sleep - circles under the eyes. To do this, it is enough to use a regular concealer. Before applying it, the skin should be moisturized with a day cream, then the concealer will lie more evenly. It is important to choose a concealer in the tone of the skin, so as not to create the effect of a tan in large glasses.
The next step is to apply a base for makeup. This will ensure easier distribution of cosmetics, as well as their fixation on the skin. A sponge or a special spatula will do for this product.
After that, we again need a concealer to mask skin imperfections such as acne, scars, and pigment spots. The concealer should be applied pointwise, after which the product should be carefully shaded in the desired area. A little powder can also be applied locally over the concealer. 
The next step is to use blush. Sculpting, which has become fashionable lately, is inappropriate for daytime makeup. It is enough to choose a natural shade of blush and distribute it under the cheekbone with a light shadow.
Eye makeup should give the look depth and natural shine. To do this, simply choose a natural shade of eyeshadow slightly darker than the skin and spread it over the upper eyelid with a brush. You can put a lighter shade under the eyebrow. Use mascara to work on the upper row of eyelashes. On the lower eyelid, it is enough to simply comb the hairs with a clean brush.
The accent on the face in the new season is still the eyebrows. Quite thick brow ridges need to be carefully styled. Those who have sparse hairs and even bald spots in some places are recommended to use tinting products in tone with the natural color of the eyebrows. This can be a special mascara, gel or shadows. It is important to observe the measure and not to make the eyebrows too bright, as this will make the facial expression angry and gloomy.
You can complete your daytime makeup with lip makeup. First, you need to moisturize your lips. Then you can apply a transparent gloss or lipstick of a natural shade on top.
If desired, the last two products can be combined. Daytime makeup allows you to do without a lip pencil. But in order for the lipstick to hold better and the lips to appear more defined, they should be outlined with a pencil in the same tone as the lipstick. After that, the face can be covered with powder to fix the makeup.
In order for makeup to be of high quality, regardless of its style, you need to take care of clean skin, well-groomed eyebrows and good cosmetics. When choosing trends, it is better to concentrate on one and achieve its ideal reproduction, after which you can pay attention to other fashion trends.
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