Many toothpastes promise a whitening effect. But promising is one thing, but only a few toothpastes can effectively whiten tooth enamel. And Roskachestvo experts have identified the leaders and outsiders in the market of toothpastes with a whitening effect. The results of their research are in this rating.
The best toothpastes with whitening effect
10. Biomed White complex
Costs: 117 rubles
This inexpensive paste is made in Russia and meets the requirements of the legislation in terms of microbiological indicators. It does not contain fluoride or sucrose sweetener, it does not irritate the oral mucosa and is not allergenic.
Roskachestvo experts noted that Biomed White Complex toothpaste has cleansing (62.5%) and anti-inflammatory (71%) properties, and reduces the degree of gum bleeding by 61.1%. However, it has a low teeth whitening ability - 6.7%, which is lower than the requirements established by GOST R 702.3.004-2021 for whitening toothpastes (more than 10%).
However, this GOST is optional.
9. Parodontol PROF
Price: 98 rubles
Another toothpaste from the budget price category, which, nevertheless, has good cleaning (56.4%) and anti-inflammatory (43.7%) properties. And at 47% it reduces bleeding gums.
It does not contain any harmful substances, sucrose or fluoride. The pH level of the paste is normal. And its whitening properties are higher than those of the previous participant in the rating - 12.6%.
8. New Pearl total 12 whitening from nature
Price: 94.5 rubles
The toothpaste's efficiency in teeth whitening reaches 17.8%. Excellent result! In addition, it cleans teeth well, has an anti-inflammatory (56.2%) effect, and reduces gum bleeding by 46.6%.
The paste does not contain sweeteners, and its fluoride content complies with the standards for toothpastes. Fluoride reduces the risk of caries and helps restore enamel.
"Novy Zhemchug Total" does not disturb the acid-base balance, does not cause allergies and does not irritate the oral mucosa. So if you choose a whitening toothpaste within 100 rubles, then this one is perfect.
7. Toothpaste, whitening, with charcoal, "VkusVill"
Sold for: 126 rubles
The degree of teeth whitening of this product is average – 13.6%. It copes better with bleeding gums (40.1%), and also has a cleansing (47.3%) and anti-inflammatory (58.5%) effect on the oral cavity.
There is no fluoride in the toothpaste from VkusVill. It also does not contain sucrose, allergens or toxic substances. The pH is normal. Perhaps in the future, after checking the production, this product will receive the Quality Mark.
6. ROCS "Magic Whitening"
Price: 271 rubles
One of the pastes that cleans the oral cavity well (59%) and prevents inflammation (58.5%). The degree of "magic whitening" is 14.9%. The paste does not contain sodium laurisulfate and parabens. But it does not contain fluoride either.
The smell and taste of the paste are refreshingly minty, the consistency is gel-like, with microgranules. This product has successfully passed tests for microbiological and physical-chemical indicators, general toxicity and compliance with labeling.
5. Blend a Med Pro-Expert toothpaste
Price: 141 rubles
The top 5 best quality whitening toothpastes are headed by a product with a good whitening ability - 12, 1%. In such indicators as teeth cleaning (56,2%) and fighting inflammation (58,5%), this cheap toothpaste confidently outperforms some more expensive competitors.
Blend a Med contains fluoride, but its content does not exceed the limits prescribed in the regulations for toothpastes.
Roskachestvo experts did not find any sweeteners, allergenic components or other harmful substances in this toothpaste.
4. Lacalut white
Can be purchased for: 299 rubles
This toothpaste is not cheap, but it has an excellent whitening effect - as much as 42.2%. In addition, it perfectly cleans the oral cavity (61.8%) and has an anti-inflammatory effect (47.9%).
Lacalut white contains fluoride, but does not contain sucrose or substances that can harm tooth enamel. It does not disturb the acid-base balance, does not irritate the oral mucosa and has a pleasant mint taste.
3. Aquafresh, complex protection, whitening
Costs: 159 rubles
The top three best toothpastes for teeth whitening in 2023 are opened by a product made in Slovakia. Roskachestvo experts were satisfied with both the whitening effect of Aquafresh (10.4%) and its ability to reduce gum bleeding by 51.9% and cleanse the oral cavity by 51%.
The paste contains components with anti-inflammatory action (55.3%) and sodium fluoride - it has an antibacterial effect and slows down the process of enamel demineralization.
2. Dental Clinic 2080 Shining White, “Shining Whiteness”, 3D whitening effect, mint flavor
Price: 178 rubles
Korean toothpastes are very popular in Russia. They are valued for their good composition and price/quality ratio.
The Dental Clinic 2080 Shining White sample does not irritate the oral cavity, does not contain sucrose and whitens teeth by 10.9%. It cleans teeth by 62.5%, and reduces the degree of gum bleeding by 44.6%. This paste also contains fluoride (mass fraction - 0.10%).
The advantages of this product include a pronounced anti-inflammatory effect (58,5%) on the oral cavity.
1. PresiDent White RDA100
Price: 161.03 rubles
In all respects: from safety and general toxicity to quality and organoleptic properties, this paste received an “excellent” rating from Roskachestvo. Its use allows you to whiten your teeth by 16.8%, and reduce the degree of gum bleeding by 64.4%.
PresiDent White RDA100 cleans teeth by 62.7% and has an anti-inflammatory (59.3%) effect. According to the mass fraction of fluoride - F = 1350ppm - this paste meets the requirements of WHO and age standards. There is no sucrose in the composition, so the taste of the paste is pleasant, but not too sweet.
The Worst Whitening Toothpastes of 2023
3. Dentavit Pro White, professional, whitening +
In the examined specimen, stratification of the contents was found in the first extruded portion.
In addition, there is no information on state registration of the product, although the manufacturer stated that it can be used by children under 14 years of age.
2. DIES Whitening Expert
Whitens teeth by only 5.5%. There is no data on state registration of the product, although the manufacturer stated that it can be used by children from 7 to 14 years old.
1. Colgate Total 12, professional, whitening
Whitens teeth only by 9.4%. There is no data on state registration of the product in the Unified Register of State Registration Certificates, although the manufacturer stated that it can be used by children under 14 years of age.
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