Fashion trends in makeup are often so pretentious and extravagant that it is impossible to use them in everyday makeup. Looking at the models, it seems that fashion designers have completely forgotten about ordinary fashionistas who would look ridiculous with such makeup.
However, trying on the makeup of girls from the catwalk is not as difficult as it may seem at first glance. It is enough to adapt the makeup from leading makeup artists to your appearance and color type. In this review, we have collected the TOP-10 current trends of summer 2025 in the world of makeup, which will help you look not only attractive, but also create a reputation for yourself as a real fashion diva who is able to try on all the developments of modern designers.
1. Makeup for Summer 2024: Bright Lips
Despite the mega-popularity of nude makeup, luscious lips are named one of the main trends of 2025. To focus attention on women's lips, stylists used almost the entire palette of bright shades. Wine, red, cherry, berry, scarlet, burgundy makeup are in trend. Here it is important to follow the classic rule: if the lips are painted in bright tones, then the eyes should be slightly emphasized with pastel tones and nothing more.
Stylists warn that an accent on the lips requires perfectly smooth skin on the chin. Therefore, pay special attention to peeling and softening the lips with a nourishing cream.
2. Makeup trends summer 2024: natural shine
If scarlet lips are not your option, then pay attention to transparent or slightly pinkish lip gloss. This makeup can be called a win-win in any image, because the shade allows you to create different types of makeup that will not conflict with any options for shadows and the shape of the arrows.
Wet, shiny lips even go well with smoky eyes, which are also trending in the summer of 2025.
3. Classic combination 2024: nude makeup
In the summer of 2025, the trend for a total nude look will not be exhausted. To create a gentle and soft makeup, you will need a minimal set of tools: light cream lipstick, light strokes of pastel-colored eyeshadow, slightly painted eyelashes. But the key to perfect nude makeup is still considered to be a perfect complexion. Have a primer in your cosmetic bag that eliminates any skin imperfections, a moisturizing foundation that is light in texture and does not overload the skin. Matte textures are no longer in trend, so choose products with a radiant texture for yourself.
4. Gradient on the lips
If in winter seasons makeup artists suggested fashionistas to use velvet lipsticks in their makeup, which lay in a thick layer on well-defined lips, then in summer 2025, light, careless strokes of lipstick and gradient overflows are at the peak of popularity. All this creates the feeling of makeup slightly spoiled by passionate kisses.
5. Rosy summer cheeks
Blush can refresh any look, save girls from the consequences of lack of sleep, fatigue and long hours of work in the office. Undoubtedly, blush can hardly be called a novelty in the makeup segment. For several decades, fashionistas have been using this product to accentuate cheekbones, adding brightness and freshness to the image.
In the summer of 2025, the technique of applying blush has changed somewhat. Matte textures have been replaced by creamy blush with a slight shine. Rich apricot, peach tones, and tea rose colors are in trend. Blush should be applied in such a way that it covers the cheeks as much as possible.
6. Stylish Summer Eye Makeup 2024: Eye-catching Face-art
Nude makeup will undoubtedly appeal to many fashionistas, however, there will be those among the girls who consider such shades bland and dull. It is for such extravagant natures that makeup artists are ready to offer an interesting and shocking trend, which involves the use of drawings on the face in makeup.
If you can't imagine yourself without experiments and love to attract admiring glances from others, then be sure to master the technique of applying watercolor graphic patterns to your face.
7. Smoky eyes 2024: classics in a new version
Makeup artists and ordinary fashionistas have fallen in love with the spectacular smoky eye makeup so much that they have breathed new life into it, making it an indispensable option for everyday looks. Speaking of the color palette, smoky eyes are the widest variety of shades: smoky, graphite, coal-black, brown, green, blue and purple tones.
The main feature of smoky eyes in summer 2025 is slight carelessness, without traditional emphasized lines and transitions. You can create makeup not only with brushes, but also with your fingertips.
8. Fashionable shapes of arrows summer 2024
The new thing for summer 2025 is arrows, which are distinguished by an unprecedented variety in terms of execution. Here there is room to fantasize and create an incredibly attractive and catchy make-up. In summer 2025, wide smudged arrows, thin carefully verified lines, careless strokes with sharp and rounded tips, double arrows and complex combinations of shades are in trend.
This kind of makeup adds a touch of aggressiveness to the image, so you shouldn’t dilute it with dark lipstick, bright eyeshadow and a sharp line of cheekbones. The only exceptions are red, almost scarlet lips and blue eyeshadow.
9. Summer Fashion Trends 2025 in Makeup: Bright Eyeshadow
Summer 2025 eyeshadow shades fully satisfy the disco style that has returned to the catwalks. Of course, using such makeup in everyday looks is quite risky, but it will definitely make you stand out from the crowd.
The use of turquoise and green shadows adds a touch of provocation and originality to the image. Makeup artists recommend combining bright shadows with lipstick in caramel or juicy berry shades. One nuance: no halftones in green shadows, only pure pigment with wide and dense strokes.
10. Porcelain makeup for girls with color type for summer 2024
Delicate porcelain shades have burst into the makeup of our fashionistas, who have taken an example from Korean girls who are obsessed with pale and lifeless images. Stylists recommend putting away all kinds of self-tanners, bronzers and stocking up on products with a whitening effect.
Porcelain makeup requires a perfectly even complexion, which is diluted with a wet gloss, nude tones and black arrows.
Summer 2025 has brought with it many fashionable novelties in the makeup segment. This is face-art, original shapes of arrows and their colors, porcelain tones. Try on the latest novelties in the world of makeup and create your own unique and inimitable image.
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