The north of the European part of Russia attracts tourists with its unique architecture and natural beauty.
Veliky Ustyug, in addition to patriarchal values and dense forests, is famous as the residence of the country's main wizard. The small town has gained incredible popularity since the early 2000s thanks to this feature.
In terms of recreation, Veliky Ustyug 2025 with the residence of Father Frost and prices quite affordable for the family budget will be a good choice for parents with children. Adults will not have to rack their brains over how to entertain the kids, and boys and girls will learn a lot of new and interesting things.
How to celebrate New Year 2025 in Veliky Ustyug?
You can visit Santa Claus by car or by train. If you take the Polar Star, which departs from Yaroslavsky Station in Moscow, you will have to travel another 60-70 kilometers to the south from Yadrikha or Kotlas station by bus or taxi. The journey will take from 18 hours to a day. It will be faster by car, but even in this case you will have to travel for at least 12 hours.
It is better to plan a trip to Veliky Ustyug for the New Year by car in advance. Travel agencies bring large groups of tourists to the holiday and most hotels are occupied. The town is small, but there are plenty of people willing to take part in the New Year's fairy tale.
As entertainment for the holiday, Veliky Ustyug residents offer:
- stroll along the streets and embankments, admire the temples and monuments of ancient architecture;
- go ice sledding;
- go to the city residence and post office of Father Frost at the intersection of Sovetsky Prospekt and Oktyabrsky Lane;
- visit his estate 12 km from the city;
- participate in New Year's events, master classes and watch fireworks.
Many churches in Veliky Ustyug are used as exhibition spaces and workshops. For example, the Church of the Myrrh-Bearing Women on Kommuny Square houses a museum of Christmas and New Year toys.
In addition to the fact that the temple itself is an architectural monument of the early 18th century, it contains a rich exhibition of Christmas tree decorations from the last 100 years. You can take part in master classes on making handmade New Year's decorations. A separate hall is dedicated to New Year's decor from around the world.
You can learn more about the traditions of the New Year's holiday by visiting the children's museum center in the Alenev-Chebaevsky house on Sovetsky Prospekt 60. Here, children will be allowed to decorate the Christmas tree themselves, make toys and garlands from foil or in the style of Veliky Ustyug painting.
Restaurants and cafes
Each establishment organizes a banquet, entertainment program on the festive night, and some offer guests street shows. You can choose the cuisine to your taste. Russian dishes are prepared in the restaurants "Aivazovsky" on Gledenskaya Street and "Romanov" in Krasny Lane. You can get inexpensive food at the Trapeza cafe on Sovetsky Prospekt.
The Petrovsky tavern of the Arlazorov estate near the city in the village of Podsosenie revives national dishes and drinks - shchi, porridge, aniseed vodka, sbiten and kvass. Only local products are used - northern berries, mushrooms, Vologda butter, fish, cabbage, potatoes and more.
For lovers of exotic food, there are "Sakura" with a Japanese menu, "Three Sauces" with an American menu, "Felicita" with an Italian menu, and many other establishments that are always happy to welcome guests of the city.
Hotels
Accommodation in Veliky Ustyug is in steady demand for the New Year holidays. It is difficult to find a hotel to your taste without prior booking.
You will have to choose from what is left after booking places with agencies. The Votchina Hotel on the territory of Father Frost's farm is completely given over to tour travelers before the New Year.
Most hotels organize festive banquets in their own restaurants. Hostels are an exception. Those staying there will have to additionally look for a place to celebrate the New Year. It is better to book a room yourself 2-3 months before the holiday.
Tours
It is more convenient to go to Veliky Ustyug for the New Year on a ready-made tour. Tourists will be brought, accommodated, and fed. The program includes entertainment with a visit to the most famous places in the city and a festive feast.
Neither children nor adults will be bored. Time is perfectly planned - no need to waste energy looking for transport, a hotel or a cafe.
What is worth visiting for New Year 2025 in Veliky Ustyug?
Holidays in Veliky Ustyug on New Year's Eve are associated with living near the city of the host of the holiday. However, the trip should not be limited to meeting him. The town is interesting both as a crafts center and as a crossroads of the northern trade routes of Tsarist Russia.
Museums and exhibition halls offer tourists the opportunity to get acquainted with the city's centuries-old history.The stories of tour guides and guides are supported by master classes, thanks to which children and adults can master the basics of the craft of weaving, metalworking or birch bark.
Fairytale Palace of Santa Claus
The host's estate is located 12 km from the city. A wooden tower with several floors is located in the middle of a pine forest. Father Frost meets guests at the front porch. After passing through the arched doors, guests find themselves in the luxurious chambers of the old wizard.
In the meeting room, the host meets with the guests of honor, for example, with the Lapland Santa Claus, and in his office he works with letters. Mail arrives in Veliky Ustyug from all over the country.
In the magic room you can make your most cherished wish, and in the holiday room you can get acquainted with all the special dates that Father Frost celebrates in his estate. There is a special outfit for each date or trip. They are all collected in a fairy-tale wardrobe.
People come to visit the master of the year not only in winter. The festivities continue into Christmas. Several festivals are held in the summer, and in November Father Frost celebrates his birthday.
Grandpa likes to spend dark autumn and winter evenings at the observatory. Here he watches the movements of stars and planets through a powerful telescope, as well as the behavior of girls and boys.
Excursion City of Merchants and Craftsmen
The interactive tour is dedicated to the original purpose of the city, founded at the same time as Moscow. At the intersection of trade routes at the mouth of the Yug River, merchants stopped to sell goods.
Since the transportation required the services of blacksmiths and other skilled craftsmen, crafts were actively developed - forging and punching metal, blackening, carving and painting on birch bark, making clay products.
Hosts Petrushka and Kupets will tell children and adults about the most interesting pages in the history of the cityThe kids will be able to participate in trade deals, play fair games, and finally receive wise advice.
Ski resort Petrovsky
Fans of skiing will also find entertainment, but they will have to get to the complex, which is located 75 km north of Veliky Ustyug and 30 km west of Kotlas in the village of Petrovskoye.
On a low mountain there is a 350 m long slope, where adults and teenagers can ski.There are trails for snowboarding, snow tubes, snowscoots, skating and classic skiing. Children can hire an instructor.
There are houses for accommodation on the territory. Local cafes will provide delicious food. If you do not have equipment with you, skis and other accessories can be taken on site. The cost of a subscription for children is 2 times cheaper than for adults.
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